Crash Course: How to Publish and Publicize Your Book with Victoria Comella

Instructor: Victoria Comella

So, you’ve finally finished the book – now what? Or maybe you’re in early stages of the process but want to have a better understanding of what to expect down the road. No matter who you are, every writer wants to know two things: “how do I publish my book?” and “what happens next?” 

For the published, soon-to-be or someday published writer, this crash course, taught by someone with over a decade of experience working in the publishing industry at both Penguin Random House and HarperCollins, will educate you on what to expect(and not expect) from the publication of your book, and will break down how the process works beginning the moment your book is sold. The course will eliminate misconceptions and misplaced expectations of first-time authors and break down the realities of the book coverage landscape as it stands today.

Participants will:

  • Get a behind-the-scenes look into to what you, the author, need to do before you even complete your manuscript.
  • Learn how to summarize your book in five lines or less. This will also be the time to craft and work on a pitches for essay placement and/or query letter.
  • Best ways to build your platform, create a network, and pinpoint your audience so you can better understand where your book fits into the market.
  • Gain knowledge of what to expect from a publisher and publicist, best practices for social media, and the tools to help your work succeed.
  • Walk away with a personalized, detailed strategy for next steps for your work.

Students should come with a detailed synopsis of their completed work or work in progress.

Class Limit is 20. 


*NOTE: This class was moved from Saturday, Sept. 21 to Saturday, Sept. 14.

$ 85.00

Biography: Victoria Comella worked in book publishing for over ten years, including time at Penguin Random House's G.P. Putnam's Sons and Riverhead Books, and most recently as Director of Publicity at HarperCollins Publishers. She has worked with authors Khaled Hosseini, Nick Hornby, Daniel Silva, Helen Oyeyemi, Ken Follett and Patricia Cornwell and nonfiction by Goldie Hawn, Sarah Vowell, Janny Scott, Scott McGillivray, James A. Baker III, Lorraine Bracco, Senator Harry Reid, and Dave Asprey. She has also worked with brands such as Garden & Gun, King Arthur Flour, Donna Hay, Trish McEvoy, Bulletproof Coffee, and Blue Apron. She is currently the Director of Communications at Emory University, and is a writer represented by The Book Group literary agency. Her work has appeared in The New York Times, Salon, Slate, Longreads, USA Today, Medium, Bustle, Vol. 1 Brooklyn, LitHub and the Atlanta Journal-Constitution.

Contact Information:

Date(s): Saturday, September 14

Class time: 10:00 a.m. - 1:00 p.m.

Type of Class: Crash Course

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